sarahevans

I am a strategic comms expert who also happens to architect solutions. I build AI visibility systems. I ship tools. And I help brands show up where buying decisions are happening inside AI. 23 years in communications. The current shift is the biggest I've seen. When someone asks ChatGPT, Claude, Perplexity, or Gemini for a recommendation in your category, you're either in the answer or you're not. That's the new PR. The brands winning are the ones AI trusts enough to cite. Modern PR = Media + Models. The future isn't press; it's presence. What I do at Zen Media (Partner & Head of PR): → A.V.O.S. (Answer Visibility Operating System) — the framework that turns earned media into machine memory → Published Monthly — always-on AI visibility for enterprise and growth brands → GenAI Wire Release — press releases built for AI citation, not journalist inboxes → Prompt Discovery Index — maps the exact questions AI answers about your category → ZAVI — AI visibility intelligence platform (co