Product Strategy to Win the Market

Too Long; Didn't Read

Before joining <a href="https://zalando.com" target="_blank">Zalando</a> marketplace, I spent over a year at <a href="http://n26.com/" target="_blank">N26</a> working on building and bringing a mobile-first bank to <a href="https://hackernoon.com/tagged/market" target="_blank">market</a>. I helped create a scalable signup for internationalization, implement a monetization strategy including freemium accounts that successfully shipped many “1.0” releases.<br><br>Over time, I developed a <a href="https://www.slideshare.net/EnzoAvigo/product-strategy-to-win-the-market-113161308" target="_blank">product strategy framework</a><strong> </strong>which helped me scale the products I worked on. I continue to use this framework to evaluate products strategies to make sure they match the users needs, the competitive landscape and the organizations which build them. Solving for the <a href="https://hackernoon.com/tagged/product" target="_blank">product</a> strategy problem is critical to the success of a startup against incumbent companies that have advantages in resources. One of the keys to crafting a successful product strategy is being able to focus on a problem and jump to the next one with the right timing.