Too Long; Didn't Read
A drip campaign can increase the chances that your prospects will open your emails and invest in your brand's ongoing relationship. This technique can boost your email open rate and convert more prospects into buyers. Drip marketing works by exposing consumers to the same message over a prolonged period of time. It works for virtually any type of business, from e-commerce websites to brick-and-mortar stores. The first step in developing a drip campaign is segmenting your email list. Make sure you segment your email lists to get the maximum response. Measure your campaign's effectiveness to see if it's generating the desired results.