Too Long; Didn't Read
The engagement on TikTok is skyrocketing - reaching the highest value across all social networks - 6.72%. As opposed to other social media networks, like Facebook or Instagram, when displaying the engagement metric, TikTok uses a different formula - calculating it by the number of views instead of followers. The Socialinsider team also found that an account’s viewership is likely to increase when including a mention. While the most successful accounts indicate that short captions are the way to go on.