Too Long; Didn't Read
It all started from the search engine that conquered the web, <a href="https://fourweekmba.com/how-does-google-make-money/" target="_blank">Google</a>. Back in the late 1990s, <a href="https://fourweekmba.com/first-mover-advantage/" target="_blank">Google was one of the last movers</a> on the search industry, yet it was 10X better than its competitors. Also, its founders’ Page and Brin had the 10X, moonshot mindset of thinking big. When they set the mission for the company, they didn’t say “we’ll build a competitive search engine.”