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There are fundamental factors that determine the rate at which your website’s visitors engage meaningfully with your contents and products. The influx of mobile users over the years, which a new survey highlighted as the major contributor to the growth of voice search, establishes the importance of a mobile webpage-focused optimization (mobile CRO) along with the commonly emphasized CRO. Here, we will outline the key elements to consider in web conversion optimization as well as the role of each of these factors.