Writer, Researcher & Marketing Specialist at Shiprocket
Product information management (PIM) software is necessary for eCommerce businesses to manage their customer-facing product strategy.
This is because consumers today prefer researching a product online before making a purchase. Consequently, the need for quality content has become more important for retailers and eCommerce firms. The PIM software today has a big role to play in creating a seamless customer experience online.
I as a part of the team Syncrasy Tech a PIM solution provider present here info on the best PIM software to choose in 2020.
Here are the two main reasons why PIM software is important for modern retailers:
PIM software allows you to have detailed product descriptions on your eCommerce website which is the main differentiator in customer experience. According to studies, 30% of the people in the USA would prefer shopping from online retailers where product information on the website is detailed.
Due to the increase in the PIM software allows you to have detailed product descriptions on your eCommerce website which is the main differentiator in customer experience.
According to studies, 30% of the people in the USA would prefer shopping from online retailers where product information on the website is detailed. Due to the increase in the demand for high-quality product information, 33% of eCommerce businesses cited that investing in PIM software is their top priority in 2020.
If you’re investing in a PIM solution, first understand that it is not the same for everyone. The needs of eCommerce businesses differ depending on their industry type, and type of business line.
There are reasons that make businesses invest in PIM. Below are the main reasons.
More than 82,000 customers trust Pimcore PIM, as it offers software for product information management, content management, and customer experience management. Pimcore is an open-source DXP platform with inbuilt capabilities for data management and customer experience management. It allows tech-savvy enterprises to connect data, technology, and people to ensure a seamless user experience to its full potential.
Features of Pimcore PIM, DAM, CMS:
Who It's Best For? For large scale enterprises that are looking to manage or consolidate their product information, digital assets, master data, and improve customer experience.
Cost: Pimcore is free to use software for startups and enterprises.
Salsify offers PIM that combines all of the elements needed to succeed in the digital world including PIM, DAM, GDSN, digital catalogs, content syndication, digital shelf analytics, high-quality content, chat feature, and third-party marketplaces. It is a cloud-based PIM software that delivers intuitive user experience and makes it simple to create a product, promote it across the market and sales channels.
Features of Salsify PIM:
Who It’s Best for? Salsify PIM software is ideal for large scale retailers looking to improve their customer experience.
Cost: Salsify PIM cost depends on the clients’ requirements.
More than 1000 brands across 19 countries are using inRiver PIM software to control their product flow. InRiver PIM is the best fit for the needs of small to much larger enterprises. The software is known for its flexibility that helps create, update, maintain, and distribute your web content across the globe and helps businesses to achieve increased revenue, customer satisfaction, and successful branding of their products.
Features of inRiver PIM Software:
Who It’s Best For? For small businesses and e-retailers that want to cuts down on in-house labor costs.
Cost: For inRiver, the cost depends on the subscription model.
Plytix PIM is an all-in-one platform that’s simple to use for small-to-medium-sized businesses. It’s a feature-packed software that optimizes, centralizes, distributes, and analyzes product data for multi-channel e-commerce businesses. It’s easy to manage your product data on Plytix PIM, as it has been a complex process for enterprises. This software product also takes a little time for implementation without blowing your budget.
Features of Plytix PIM:
Who It’s Best for? Plytix PIM software is best for enterprises of all sizes with larger data management issues on their hands.
PIMWorks uses cloud-based PIM software to improve customer experience by using product data. It helps brands and retailers to centralize, syndicate, and enrich product information with ease. The software enables the creation of contextual content to multiple channels in a quick and easy way. It also helps in collaborating with in-built workflows and succeed in multichannel retailing.
Features of PIMWorks PIM:
Who It’s Best For? PIMWorks PIM software is ideal for small to large-scale retail businesses who wish to succeed in multichannel selling.
Cost: PIMWorks PIM implementation cost is not provided on the website. You can opt for their free trial service.
The product information management or PIM software is surely a great investment you can make for your retail business. You just need to choose the right solution that suits your business.
If you have any questions or need any help, simply contact us here. We are Syncrasy Tech serving PIM implementation and web development services to global clients for over 6+ years. We will be happy to give you the help you need for PIM, DAM, CMS implementation on your website.
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