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Conversational commerce (or conversational marketing) is a marketing method that allows brands to strike a conversation with their consumers via different chat apps. It allows them to be where their consumers are, engage them and increase their conversion rates. It can help increase sales by sending custom-tailored offers and promotions. It eases the check-out process, where consumers can have all their questions answered in a few simple steps, businesses can decrease their cart abandonment rates. The biggest struggle of online retailers is shopping cart abandonment.
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