Airbnb (NASDAQ:ABNB) ayaa muddo dheer loo aqoonsaday inay tahay mid ka mid ah xoogaga qaska ugu badan ee warshadaha dalxiiska, laakiin macaamiishu miyay ugu dambeyntii bilaabeen inay dhabarka u jeediyaan qaab dhismeedka qiimaha isku dhafan ee shirkadda?  Markii lagu dhawaaqay dakhligeeda rubuc-labaad, Airbnb waxay tilmaantay  ka mid ah macaamiisha Maraykanka oo ah sababta ugu weyn ee ka dambeysa hoos u dhaca iibka ee goobta.   baahida daciifaysa  Si loo kordhiyo mashaakilaadka suuqa guriga, dadka deggan caasimadda Hungary ee Budapest dhawaan  shirkadaha sida Airbnb si ay u joojiyaan raadka ay kirooyinka wakhtiga gaaban ku yeelanayaan guri yarida deegaanka.   loo codeeyay in la mamnuuco  Haddii magaalooyin badan oo caalami ah ay raacaan hogaanka Budapest, Airbnb waxay lumin kartaa dhul weyn oo ku saabsan hoteelada dhaqameed si ay u bixiyaan joogitaan qiimo leh inta lagu jiro dhowr goobood oo fasaxyo caan ah.  U guurista Sebtembar 2024, waxqabadka Airbnb ee sanad ilaa maanta ayaa hoos u dhacay 14.5%. Calaamad xun, maamulaha Airbnb iyo gudoomiyaha Brian Chesky  qiimaha saamiyada ee ganacsiga horay loo sii qorsheeyay ee Sebtembar.   waxaa lagu iibiyay $27.7 milyan  Iyada oo caqabadaha Airbnb ay sii kordhayaan, saamiyadu waxay gaadheen jid gooyo lagu go'aaminayo cimrigiisa dheer. Ma arki karnaa sida suuqa hal-abuurka leh uu uga gudbo dhibaatooyinkiisa? Mise meeqaamkii saamiyada ee ahaa qaska ugu weyn ee warshadaha dalxiiska ayaa dhammaaday?  Wax ka Barashada Natiijooyinka Q2 2024  Caqabadaha Airbnb ayaa bannaanka laga dhigay gudaha  , kaas oo arkay dakhligii saamigiiba (EPS) ayaa seegay filashooyinka 5.7%. Marka loo eego $0.87, EPS saamiyada ayaa si weyn hoos ugu dhacay $1.02 ee la diiwaan geliyay Q2 2023.   Natiijooyinka shirkadda Q2 2024  Iyada oo ay taasi jirto, dakhligu wuxuu kor u kacay 11% ilaa $2.75 bilyan, kaas oo bixiya xoogaa nasteexo ah warshad ay si weyn u saamaysay saamaynta aan sinnayn ee masiibada bilawgii tobankii sano ee la soo dhaafay.  Si kastaba ha noqotee, dakhliga saafiga ah ee Airbnb ee $555 milyan wuxuu ku yimid 15% ka hooseeya Q2 2023, iyo faa'iidada faa'iidada ayaa hoos uga dhacday 26% ilaa 20% sannad kasta.  In kasta oo saadaasha soo jeedinaysa in dakhliga Airbnb la filayo inuu kordho 10% sanadkiiba heer ka sarreeya kan warshadaha martigelinta ee 0.4% gudaha Mareykanka, waxaa jira calaamado cad oo walaac ah oo ku saabsan kaydka ku dhibtooday inuu sugo dardargelin tan iyo markii uu dadweynaha soo galay. December 2020.  Khidmadaha ayaa kaxeeya macaamiisha  In kasta oo Airbnb ay mar carqalad weyn ku ahayd waaxda socdaalka iyo dalxiiska, qaab dhismeedka qiimaha fursadaha ee martigeliyayaasha waxay u muuqdaan inay wax cunayaan rafcaanka guryaha ee macaamiisha.  Hal dhibaato oo muhiim ah waxay ku saabsan tahay kharashyada qarsoon sida khidmadaha nadiifinta, kuwaas oo qaar ka mid ah martigaliyayaasha ay hirgeliyeen si ay u soo jiitaan macaamiisha inay hubiyaan hantidooda ka hor inta aysan arkin kharashka buuxa ee joogitaankooda. Marka loo eego hal maqaal dhawaan Business Insider, martigeliyayaasha waa la yaqaan  kharashka nadiifinta, taasoo ka dhigaysa guryo badan oo ka qaalisan huteelada maxalliga ah.   laga qaado ilaa $400  Sida laga soo xigtay mid ka mid ah milkiilayaasha bogga safarka, Michael Rozenblit, the  oo lagu soo oogay martigaliyayaasha adeegyada nadaafadda iyadoo inta badan lagu amrayo martida inay qashinka ka soo saaraan oo ay gogosha ka furaan waxay wiiqayaan madasha guud ahaan.   khidmadaha is-barbar-dhigga  Arrinta khidmadaha ka faa'iidaysiga ayaa muddo dheer dul saarnaa raadaarka Airbnb, waxayna isku dayday inay hirgeliso wax ka badan  waxay gacan ka geysan kartaa soo celinta iimaanka goobta. Si kastaba ha ahaatee, waxay u muuqataa in maalmihii app-ka ee beddelka qiimaha jaban ee joogitaanka huteelka uu dhammaaday.   qaab dhismeedka qiimaha hufan  AirBnb ma soo kaban karaa?  Isku dayga Airbnb ee ah in ay ka gudubto caqabadaha xeeladaha qiimaha qaaliga ah ee martigeliyayaasheeda waa in ay qaataan kharashyo badan iyada oo la dhisayo diiradda cusub ee guryaha ku jihaysan khibradda.  Sanadihii la soo dhaafay, waxaan aragnay dhaqdhaqaaqa suuqgeyneed ee Airbnb  , halkii ay ka ahaan lahayd guri-joog-dugsiyeedka miisaaniyadda.   si miyir leh xagga waayo-aragnimada  2023 waxa la arkay Barbie Dreamhouse oo lagu daray liiska Airbnb iyada oo warqadda codaynta lagu daray goobta taageerayaasha si ay ugu guulaystaan hoyga habeen ee bilaashka ah. Kahor Ciyaaraha Olombikada 2024, Paris's Musée d'Orsay waxaa lagu daray goobta si ay u noqoto meel la joogo inta ay socoto Xafladda Furitaanka.  Saamigu waxa kale oo uu leeyahay faa'iidooyin badan oo taageeri kara soo kabashada suuqa saamiyada, gaar ahaan marka loo eego qaabka hawlgalka.  "Airbnb waxay si joogto ah u soo saartey faa'iido hawleed togan tan iyo 2021 iyada oo ay ugu wacan tahay qaabkeeda ganacsi ee ku saleysan hantida qiimaha jaban ee u baahan kharashyada raasumaalka ugu yar," ayuu yiri Maxim Manturov, madaxa cilmi baarista maalgashiga ee Freedom24.  "Tani waxay horseedday lacag la'aan waarta  (FCF): rubuci la soo dhaafay, shirkadu waxay soo saartay lacag caddaan ah oo bilaash ah oo dhan $1.9 bilyan. Nidaamkan maaliyadeed wuxuu yareynayaa baahida loo qabo kor u qaadista raasumaalka dibadda, taasoo caddaynaysa waxtarka qaabka ganacsigeeda."   socodka lacagta caddaanka ah  Todobaadyadii dhawaa ayaa sidoo kale muujiyay  ka baxsan dhabarka qorshayaasha Kaydka Federaalka ee dhimista sicirka soo socda. Iyada oo saamiyadu kor u kaceen 15% laba toddobaad gudahood inta u dhaxaysa 6th iyo 20th ee Sebtembar, waxaa mudan in la xasuusto in caqabadaha aan soo sheegnay ee Airbnb's saldhigga isticmaale ee Mareykanka ay ka sii dartay cadaadis ku saabsan awoodda kharashka macaamiisha.   calaamadaha dib u soo noqoshada Airbnb  Caqabado ayaa hadhay  Airbnb waxay si firfircoon uga shaqeynaysay wax ka qabashada caqabadaha ilaa hadda, iyo riixitaanka miyir-qabka ah ee ku wajahan qaabka khibrad-ku-salaysan waxay muujineysaa in saamiyadu ay yeelan karaan mustaqbal xitaa iyada oo martigeliyayaashu ay kor u qaadaan qiimaha goobta.  Iyada oo ay taasi jirto, khidmadaha sare iyo dib-u-dhaca ku yimid saamaynta ay ku leeyihiin dadka martida loo yahay ee suuqyada guryaha ayaa la macno ah in aanu mustaqbalka noqon doonin mid si fudud ugu dhoofaya Airbnb. Si kastaba ha ahaatee, iyada oo leh qaab ganacsi oo waara iyo heerka uu ku yahay hal-abuure homestay, qalalaasaha madal ee dhawaanahan waxa laga yaabaa in uu noqdo mid gaaban.

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