Kuyera Pfungwa, Kwete Nhamba: Iyo Yekutanga Kushambadzira Hack Hausi Kushandisa

Isu vanhu vekutanga mametric junkies-kutarisa mitengo yekutendeuka senge stock tickers, tichitarisira kuti imwe nhamba yemashiripiti ichavhura unicorn chimiro. Asi hapana izvo zvine basa kutozosvikira vanhu vatenda kuti uri mukuru .

The best hack? Tarisa sehofori, kunyangwe iwe uchidya ramen mugaraji.

Maonero anokunda chokwadi. Offline ads ndiwo mukana wako wekuvhiringa rondedzero, kwete yekungoda kutariswa, asi kuti utende vanhu kuti haudzivisike. Zvaitwa nemazvo, iwo akaenzana neKan West kukanganisa maVMAs - ruzha, brash, uye muganhu unosemesa, asi pasina nzvimbo yekubvunza kuti ndiani ari kuraira kamuri. Uye mune tsika apo immediacy imari, hunyengeri chaihwo huri kuita kuti vanhu vafunge kuti watokunda vasati vatomboona kuti uri kutamba.

Offline ads haisi yekudyisa metrics monster, asi nezvekuchinja maonero , kukanganisa nzvimbo pakati pechokwadi nekutenda. Ndihwo hunyanzvi hweiyo bluff , hondo yepfungwa iyo yaizowana Sun-Tzu chisimbiso chekubvumidzwa. Iwe unoisa zita rako uko pasina munhu anotarisira, uye kamwe kamwe iwe hausi scrappy kutanga-iwe ndiwe hofori yavakapotsa munhau. Maonero ndicho chombo chako chine simba zvakanyanya, uye kushambadza kwepasina indaneti utsi nemagirazi zvinoita kuti saizi yako, pesvedzero yako, uye kuve pamutemo kwako kuite kunge... hazvidzivisike.

Ita kushambadzira pasina Indaneti zvakanaka, uye unenge uchitamba sisitimu yacho—uye chokwadi chaicho.

Iwo akanakisa ekutanga haamirire nhamba kuti adzisimbise ; vanogadzira hukuru hwavo-uye panguva iyo vanhu vanozoona kuti zvese zvaive chikamu chechiitiko, makambani aya atove pamusoro.

Reddit's Super Bowl Ad: Kana Whisper Ichiita Ruzha rwakanyanya

Ndi2021, uye Reddit inosarudza kutenga Super Bowl slot iyo inonzwa senge shanduko pakati pezvishambadzo kwete chaiyo ad. Nepo hofori dzekushambadzira dzakakanda makumi emamiriyoni kune zvinopenya, zvakawandisa, zvine mukurumbira-zvakazara zvisina maturo izvo zvakafadza maC-suites akawanda kupfuura mhomho, Reddit yakashandisa madhora miriyoni yavo pamasekonzi mashanu ehushingi hwakachena. Shambadziro inorema mameseji yakaita kuti vataridzi vakone kuti maremote avo vambomira voverenga. Yaive "Leonardo DiCaprio sipping champagne" meme yekushambadzira: inotonhorera, yakavharika, uye isinganzwisisike hunyanzvi.

Heano maitiro ekuita kuti offline ads dzikanganise nepfungwa, kwete metrics. Uye kwete, iwe haudi Super Bowl bhajeti .

Shandura Hurukuro Yavo Kuita Yako Real Estate

Funga kuti hofori bhodhi mu Times Square inonakidza? Icho chiredzo chevashanyi. Inogona kuwana kufarira paLinkedIn (zvakanakisa), asi haivhare madhiri. Simba chairo rinobva pakuisa zita rako pamberi pevanhu chaivo vanokosha, munzvimbo dzavasingakwanise kunzvenga.

Muenzaniso: Iwe uri fintech yekutanga yakanangana nemabhangi ekudyara. Rasa hofori yedhorobha bhodhi. Dyara shambadziro munzira yechitima yevafambi iyo inounza yega CFO kubasa-kurova pamberi pePenn Station. Mangwanani ega ega, vasati vanwa kofi yavo yekutanga, vanoona mhando yako. Havagoni kuzviona. Pakupera kwevhiki rechitatu, yako yekutanga haisi kambani chete-ndiyo underdog inogara mumusoro yavo isina rendi.

Kudzokorora kunodzosera uropi. Kuona kushambadza kwakafanana zuva rega rega munzvimbo yavasingakwanisi kutiza hakusi kungoitika - kupindira kwepfungwa. Exposure therapy, asi nemhando yako . Zvipe imwe nguva uye unenge wave pfungwa dzakafanana nedzemunzeve, uye kuzvida kana kusada, vatanga kutenda kuti uri muhombe kupfuura zvauri .

Uku hakusi kushambadzira kwakawanda-ndiyo "Rick-rolling" yekushambadzira.

Trolling 101: Outshine Vakwikwidzi paChavo Turf

Apa ndipo panowanikwa zvinhu zvidiki zvinonaka. Hazvina kukwana kuti uonekwe - unoda kuonekwa nenzira inoita kuti vakwikwidzi vako vadiki. Edza kunamira shambadzo kunze kwemahofisi avo makuru. Nguva dzose vashandi vavo pavanofamba, vanozoona logo yako uye vanoshamisika kuti sei iwe uri kamwe kamwe kwese. Hausi kungoshambadza chete—uri kutaura kuti uri kutonga . Uri kuvayeuchidza, zuva rega rega, kuti ndima yavo haisisiri yavo zvakare.

Muenzaniso : Uri kuvaka SaaS chigadzirwa chinozopukuta pasi nemakwikwi ako. Saka, unoita sei? Isa bhodhi hombe pamhiri pemugwagwa kubva kuhofisi yavo rinoti, "Wagadzirira software inoshanda chaizvo?" ichiteverwa ne logo yako. Haisi hunyengeri, uye ndiyo pfungwa. Musangano wese wavanopinda mauri, zita rako riri kutenderera mundangariro dzavo. Ndiyo "Michael Scott achizivisa kubhuroka" kwezviziviso: zvine ruzha, zvinonyadzisa kwavari, asi zvinoshanda.

Territorial dominance is primal. Uku ndiko kuenzana kwepfungwa dzekuisa motokari yavo kiyi—hazvina kukwana kuti usungwe, asi zvakangokwana kuvaita kuti vabvunze pfungwa dzavo dzekuchengeteka . Ndicho chikonzero chimwe chete iyo katsi yakarasika inomaka nharaunda yayo ichimhanyisa chipfuyo chako kupenga.

Iva muvakidzani anotsamwisa anoridza mimhanzi zvakaderera zvakakwana kuti adzivise kunyunyuta kweruzha asi nemhere zvekuti munhu wese anoziva kuti ndiani mukuru.

Understate To Overwhelm

Hapana chinoita kuti kushambadzira kufe nekukurumidza kupfuura kunhuwa kwekuedza. Kuedza zvakanyanya chiratidzo neon chekusachengeteka. Mameseji akawandisa, zvakawanda-zvakaita seTinder bio yakaipa inoshevedzera ichiti, "Ndokumbira uswedere kurudyi." Hapana anoyeuka mukomana anoedza zvakanyanya; vanorangarira uyo akataura zvakaringanira kuvavhiringidza. Iwe hausi pano kuti udzidzise chero ani zvake - iwe wauya kuzotambudza kusaziva kwavo.

Muenzaniso: Kanganwa zvese zvavanokuudza nezve kudanwa kuita chiito. Fungidzira chikwangwani nhema chisina chinhu kunze kwemashoko anoti: “Watononoka.” Hapana logo, hapana webhusaiti, hapana mirairo. Kambeu kadiki kaye kekutya kanoita kuti vanhu vazvifungidzire. Usatengese chigadzirwa - tengesa chinguva chekusava nechokwadi.

Ambiguity musungo. The mind is allergic to incompleteness , saka ukasapa vanhu mhinduro, vanotozvimanikidza kuita zvinorema, vachibatanidza nyaya yausina kana kumbotaura. Usapedza nguva uchibika katatu kaviri chokoreti ganache keke-nzira yezvimedu zvechingwa ichaita.

Mutorwa Ndiwo, Ane Simba Anonamira

QR makodhi ndiwo zvirimwa zvakabikwa zvekushambadzira. Asi kana QR kodhi ikaratidza munzvimbo isina musoro zvachose , inobira WTF radar yehuropi hwako. Isu tine chishuwo chepfungwa chezvinoshamisa, nekuti kunze kwenzvimbo kunonzwa kwakakosha - senge glitch muMatrix unomanikidzwa kutarisa.

Kana iwe uchizorova QR kodhi pane chimwe chinhu, ita shuwa kuti yakaenzana neiyo crackpot babamunini pamuchato: munhu wese ari kunyepedzera kusatarisa, asi vari kufa zvachose kuona zvaachazoita.

Muenzaniso: Fungidzira kodhi yeQR yakaroverwa pamadziro asina chinhu pakati peposh hofisi yekutandarira, pasina mamiriro, hapana logo, ingori mutsara pazasi unoti: "Itarise ... kana kugara uchishamisika kuti chii chawapotsa." Ndiyo grenade yepfungwa, inoshinga vanhu kudhonza mupini. Zvinonetsa sekuwana sokisi riri roga mumugwagwa —hauchada kuita hanya nazvo, asi iye zvino wavhundutswa nazvo .

Shandura banal kuita zvinoshamisa. Ropa QR kodhi kumwe kunhu kupusa zvekuti kusatarisa zvinoita sekunge uri kurasikirwa nejee remu cosmic.

Pfungwa dzekupedzisira: Unicorns Haana Kuberekwa, Iwo Akagadzirwa

Nhamba dzinotevera nyaya.

Kubhejera kwekukura hakusi kwekuwedzera bhizinesi chete - ndezvekuwedzera ngano . Rega vakwikwidzi vako vatarisire analytics iwe uchizvivaka sengano dzemazuva ano, nekuti munhu wese anorangarira ngano asati arangarira mametrics .

Funga nezvazvo sekutanga cosplay : iwe unopfeka zvipfeko zveunicorn usati watova nenyanga. Uye kana ukazviita nemazvo, vanhu havazokwanisa kutaura mutsauko pakati peiyo facade uye chokwadi.

Usadzingirira kukura—nyora kuti uvepo.