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Ndenge nini kosala Checkmate na SaaS na Puissance ya Gratuitpene@JohannesTurunen
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Ndenge nini kosala Checkmate na SaaS na Puissance ya Gratuit

pene Johannes Turunen4m2024/10/23
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Molai mingi; Mpo na kotánga

Yekola ndenge ya kosala checkmate ya ba concurrents na yo na Saas na Puissance ya Gratuit. Case Study ezali na kati!
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Eloko babengaka Gratuit midi eza te.


Mais soki ezali na eloko moko babengi Free launch oyo epesaka yo...


A) makambo ya malamu koleka ba concurrents na yo ya minene oyo VC efutamaka

B) bosaleli oyo ezangi ndelo

C) impression que ba fondateurs basengeli kozala libanda ya makanisi na bango?


Et est-ce que soki basalelaka MARKETIQUES YA BA COMPÉTITEURS na MARKETING na bango...


Marque ya ba concurrents na titre na bango ya munene ya page d'accueil


...mpe kozua avis na équipe juridique ya concurrent moko en tant que résultat?


Ask formaté kitoko ya équipe juridique ya Gorgias (etiamaki na miso ya bato nyonso na LinkedIn)


Nayebi te mpo na yo kasi mpo na bato mingi ya ye ekoki komonana lokola risque-bold-orangutan move mpo na kobanda SaaS na yo na.


Surtout soki ba fondateurs bazali kosakana na mbongo bango moko pe bazali na 100% peau na jeu.


Mais totala pourquoi eza vraiment brillant & probablement ememaka na CHECKMATE:


David vs Goliath - Gratuit vs ya talo


Donc ezali na makambo ebele oyo ezali koleka awa oyo nalingaka:


  1. Ba fondateurs balingi koloba batu ya solo, pe bazo kende contre ba grands garçons financés na VC.
  2. OFELE après OFELE vs kofuta ba centaines ya ba dollars par mois
  3. Référence na ba concurrents lokola ba incumbents (moto nionso oyo azali na vide permanent na marché moko akoki kozala trop à l’aise na tango)


Donc cerveau limbique na ngai ezali sikoyo na overdrive na dopamine - esengeli na justifier kozua action na quelque logique:


Urgency powered humor ekoki kosala mpo na SaaS marketing na yo mpe


Oyo ezali presque logique nionso naza na besoin na yango.


Mais naza vrai sceptique donc...


...soki nazali usager na moko ya ba plateformes ya ba incumbents oyo - ndenge nini nakoyeba que oyo ezali vrai deal?


Nasengeli kotala soki basusu balongi kosala migration na plateforme oyo.


PLUS Nazali na confiance te na ba avis moko te na ba sites ya témoignage ya compagnie yango moko soki ezali na format vidéo te. ( Commslayer , oyo ezali CTA na yo. Bilongi ezali malamu, ba vidéos ezali malamu - esangani na kotonga preuve sociale basalaka MAGIC mpo na ba taux ya conversion)


Donc il faut na vérifier ba sites ya 3ème partie lokola shopify app store .


(Nazuaka rappel esika nazo wuta na site na bango btw)


Rappel ya Pont ya Epiphanie Na Se ya Menu ya Likolo


Na cliquer na bouton wana ' Install on Shopify' mpe awa ezali oyo nakuti:


Kaka 5-étoiles ratings altough ezali kaka na mwa ndambo


Conclusion na ngai ezali que bazali kaka na ba étapes ya début na oyo etali adoption ya client.


Na yango, tokoki kozala na mposa ya bonene ya pete ya monene mpo na kosala botalisi ya sikisiki.


Kasi tokoki mpe ko plonge na qualité ya ba révisions.


Moko na yango, oyo euti na ‘bldblz’ (US), etángi boye:


''Ezalaki kotalela oyo vs Gorgias mpe motuya mpe offrande ya produit oyo ezali na yango ezali sauts mpe ba limite malamu mpo na moyen prix ya malamu koleka. Soki ozali koluka plateforme ya soutien client na ba essentiels nionso oyo osengeli na yango, luka mosika te koleka Commslayer! Soki nakokaki kopesa oyo 100 étoiles nalingaki!''


100 étoiles ezali 20X koleka oyo epesami nzela, yango wana mosaleli oyo asengeli kozala na esengo mingi.


Totala mosusu, mbala oyo euti na Patina (DEN):


Nazalaki pene ya kokoma "na mosika plateforme ya lisungi ya motuya mpo na mbongo ya malamu koleka," kasi yango emonani lokola bozoba ntango ezali mpenza ofele.

Donc, au lieu, nakokoma kaka que ezali plateforme ya soutien ya malamu koleka ba plateformes nionso tosalelaki, pe toleki na mua moke: ezala Gorgias (talo mingi), Re:amaze (UI buggy), na DelightChat (lisusu UI ya buggy). CommSlayer ezali oyo nalingaka mingi — na mosika.

Eloko oyo nalingaka mingi lelo ezali ba raccourcis ya clavier oyo ezali lokola Superhuman oyo epesaka ngai nzela ya koleka na ba billets blazingly fast


Oyo mibale ezali oyo nakobenga ba fans raving na lingo ya marketing.


Peut-être oyo nde vrai deal?


Eloko moko ezali ya solo na SaaS:


Batu bakoki kotelemela Puissance ya Gratuit te soki offre na yo eza MALAMU.


Mpe emonani ete ezali bongo awa:


Page ya prix eza simple pe elegant


Sikoyo ba migrations ezalaka typiquement PITA (pasi-na-libolo).


Olingi kosala moko te longola se soki osengeli mpenza kosala yango.


Kasi eyaka ngai likambo ya kokamwa te na ntango oyo ete...


ko lisser pasi oyo ezali couvert na page ya migration lokola:


Clickity-click migration & Moving services pona biloko ya ndako ya magasin na yo ya Shopify


Thi stratégie ezali droit libanda ya playbook ya Alex Hormozi na torsion SaaS ya bien:


  1. Pesa valeur mingi na marché koleka mutu nionso, ofele.
  2. Masɛki bato oyo basɛngaka mbongo ya kosɛkisa mpo na biloko oyo opesaka ofele
  3. Bozongisa sima kosala mbongo ntango nyonso oyo bokoki ntango bozali kokoba kopesa motuya mpe kosalela zando na bino ya ntina


Kosakola:


Concurrence ezo intensifier (mais est-ce que eza concurrence eza ba alternatives mususu eza Gratuit???)


Mpela ya ba commerçants ya Shopify bako migrater na ba incumbents.


Oyo ezali déplacement ya CHECKMATE na niche ya Puissance ya Gratuit na SaaS Helpdesk.


Bien joué!