Today I would like to take you on a journey through software outsourcing in Ukraine. We’ll cover the large and small IT outsourcing companies in Ukraine, their services, primary industries they cater to, and their preferred marketing strategies.
Let’s research the software development in Ukraine and the industry’s most prominent representatives. Every outsourcing development company falls under one of the categories:
Among the leaders of IT software outsourcing in Ukraine in 2018 that are renowned on the international arena are:
These top IT outsourcing companies have establishments for outsourcing in Ukraine:
They concentrate the outsourcing software development in Ukraine in: Kyiv, Lviv, Kharkiv, Dnipro, and Zaporizhzhya.
Most of these companies employ hundreds of specialists and work on six-figure projects for international corporations. Few of them would be interested in a small-time startup contract. If your budget is only 10,000 to 15,000 USD, and you have 2 to 3 months to get your idea off the ground, I suggest you steer clear of large providers and hire an outsourcing team of a smaller scale.
Let’s discuss the prospective nearshore software development partners for startups, their services, and the best ways to learn more about them before signing the contract. Small outsourcing companies are harder to find, as the media rarely mention their names. Clutch.co, GoodFirms.co, and UpWork.com are the best websites for selecting a Ukrainian web application development company with 250 employees or less.
To develop a list of 100 top outsourcing companies in Ukraine, I used these criteria:
The corporate website traffic analysis for the hundred companies using SimilarWeb and SEMrush indicated that less than 25% of Ukrainian IT outsourcing vendors possess monthly traffic of 250+ unique users. The average traffic rate is 20 to 50 users per month, most of them come from direct jumps. These numbers prove that 75% of small Ukrainian IT companies do not use the corporate website to attract new clients.
The in-depth traffic research of the remaining 25% of Ukrainian IT outsourcing vendors demonstrated common trends:
With these numbers in mind, let’s take a closer look at the companies from the top 25% of the list. For this analysis, I have chosen seven vendors:
I concentrated on the companies that are based outside Kyiv, as regional development agencies offer lower rates. They get fewer clients, though their quality is on par with the capital-based companies. Startups should look for partners with up to 150 employees offering a full range of web app development services.
I have selected these outsourcing software development companies because they have significant experience and employ enough app developers in Ukraine to suit the startup’s needs. All seven of the providers outsource iOS development, produce turnkey Android and Web solutions, and offer ongoing support and maintenance after launch and deploy.
Each of the seven companies has completed 100+ projects for clients from all around the world, including the USA, the UK, Canada, Australia, Germany, France, Switzerland, Belgium, Austria, Denmark, Israel, UAE, Sweden, and more.
Over the last four years, UpWork competition has seen a dramatic increase along with the availability of vendors willing to offer low rates. As a result, Ukrainian companies looking for clients exclusively through UpWork waste an opportunity to get more orders. The web and mobile application development company shortlist I have chosen for the analysis concentrate their efforts on turning websites into customer acquisition tools.
To attract the target audience to their websites, these companies utilize blog articles and detailed case studies.
These companies’ customer acquisition strategy is two-fold and includes both organic traffic growth and advertising. Monthly advertising budgets exceed $2,000 and can vary depending on the need for new clients. Cost per click (CPC) is over $6.
These IT vendors specialize in Web development. Most clients are startups in need of MVP development with an average budget of $7,000 to $15,000. At the same time, the companies’ portfolios include high-profile clients, like KPMG, Intel, and Pepsi.
These companies on my software companies list possess experience in developing small to large-scale projects for:
Advertising campaigns lead potential customers to:
Every two months on average, the vendors test marketing hypotheses and launch new landing pages for advertising and social media traffic.
To attract organic search traffic, the FreshCode, GBKSOFT, and IT CRAFT update blogs and publish articles via social media and industry-specific platforms. Backlinks are bought to improve corporate websites’ domain authority. These vendors do not limit themselves to attracting organic traffic, compared to the previous four. They publish 3 to 6 longreads per month.
Ukraine is among the top IT outsourcing countries though the vast majority of the contracts are reserved for large companies. Only 25% of the small and medium-sized IT vendors actively seek to increase customer acquisition scope, while others settle for freelance marketplaces with low rates and cutthroat competition.
Today we have identified several leading companies working on their online presence through corporate websites, SEO, and SMM.
There are many ways to reach the full stack development company you are interested in. You can use:
If you have no time to spare, there are two more efficient ways to outsource web application development.
I recommend you read our 6-step guide on choosing the perfect IT software outsourcing company to make an educated decision before you hire software developers.
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I am considering writing an article on online marketing free and premium tools, so let me know if that is something you would want to learn from FreshCode experts.
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