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Everything is changing, especially the digital marketing strategies. New ways of YouTube video presentation and promotion techniques are changing. YouTubers and marketing experts talk about cross-promotion they mean two ways this can go – sharing YouTube content on other platforms and collaborating with other creators and business owners for mutually beneficial promotion. Here are the most effective methods to make your content rank better and be noticed by a wider audience. The number of videos uploaded on TikTok has increased by 22% in 2020 – the number of people watching videos on demand has increased.