Too Long; Didn't Read
Businesses have already benefited from ads on websites, social media, and mobile devices. Now it’s time for marketers to flaunt their brands on the connected TV. CTV ads take only a fracture of the time compared to commercial breaks on traditional television. Viewers watch ads more closely, comment on them, share the product on social media or messengers, and express their opinions. Thereby, ads aired on CTV become far more impactful than their pricey analogs on linear television.