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The most unused and forgotten character on your keyboard has become the real game-changer in the world of ‘social media marketing’ One single hashtag has the power to increase readers’ engagement by 100%. Hashtags are much focused and to-the-point. Therefore, you have to hit the bull’s eye tactfully to get the desired result. The primary purpose of this little character is to organize the content and help customers find it easily. The more creative you will be with your hashtags, the better engagement rates you can ensure.