How to Leverage the Salesforce Marketing Cloud to Reach New Customers

What is the most important objective of B2B businesses? All we want is to retain constant and lifelong customer engagement. To achieve this, one needs to engage the customers at each touchpoint and provide them with a great experience in all areas. Salesforce Marketing Cloud has the ability to closely observe customer behavior and manage the activities from awareness to advocacy.

How can you leverage Salesforce Marketing Cloud to reach potential customers?

Well-designed platforms included in Salesforce Marketing Cloud meet the essential values of clients. Some of them are explained below….

1. Marketing Cloud Connect

Its objective is to create a bond between the client and the brand by providing personalized content at each touchpoint and making the customers feel valued. An integrated customer experience can be created by the Salesforce Marketing Cloud using this platform.

2. Analytics Builder

This tool allows you to measure your efforts and understand client behavior and interests across channels. It provides insights that can be used to set marketing goals and refine customer journeys.

3. Content builder

It is a cross-channel content management tool that can be used as a sole frame to place the searched information and secondary research for future use in the Marketing Cloud.

4. Personalization builder

The Einstein framework contains this tool. Initially, it was using predictive analytics to create insights and dashboards using customers’ buying preferences and inclination to enable brands to reach their audience more effectively. A customer Engagement strategy can be formed by using this.

5. Audience Builder

Its objective is to segment your mailing list and help you better target the opportunities through a deeper understanding of customer attributes and behavior.

6. Journey builder

This module allows you to build automated customer journeys to enable optimum interaction when the prospects access your brand. It basically creates interactive customer experiences in order to make them feel valued and appreciated and this is going to happen only because it allows you to visualize multiple marketing channels from a single window.

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