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Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. Most businesses focus mainly on how to attract new leads to their website. But they tend to overlook the importance of retaining their existing customers. Here are 5 of the most effective ways to do that for the best results. Offer loyalty programs on your website to reward your customers by offering them an incentive for shopping with your brand. Offer discount coupons to your customers for their next purchase when they buy a product from you for the first time.