Too Long; Didn't Read
These days, every brand with a digital presence should have some form of rewards program or platform in place, as they help foster not only a stronger brand presence within highly saturated and competitive markets, but also loyalty from its customers. However, not every rewards program or platform is inherently user-friendly, and those that do not improve functionality based upon its users’ experience (UX) with it will often see their customers and e-commerce numbers dwindle.