Too Long; Didn't Read
Many companies lose their time and resources by looking for potential clients in the wrong place at the wrong time. The modern B2B sales lead generation is about being as interesting as possible. People don’t like it when somebody tries to sell to them, they start hating everything even remotely salesy. Cold emails are not as intrusive as cold calls, they provide an opportunity for the most productive and efficient strategy to this day: content marketing. Nurture them with creativity based on the creativity that are relatable to your audience.