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Instagram has grown to become one of the ideal platforms to promote your brand and sell your ideas. With about 1 billion users every month, the platform presents a broad outreach that can help improve your brand penetration. To effectively penetrate to your target audience, you need to conduct market research to identify them, and employ hashtags and collaborate with influencers to reach out to them in the most appropriate way possible. Using useful hashtags will make it simpler for people to search and find your feeds, and use the right hashtags to increase your reach.