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The Board Game Method lets you immerse yourself into the user retention cycle, focus on problems, and find ways of solving them. This method should be employed at the concept stage, before or during the development of user flow. UX is the foundation this contact is based on, while UI is the visual magnet. Good visuals may not trigger any emotions if they do not contain anything that engages the users. For instance, an automotive landing page does not need to be habit-forming, as it has other goals. But any landing page with 4–5 points will have higher conversion rates.