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There is a myth that the easiest thing about web development is building a web-page layout. In this article, you will learn how good layout affects the quality of web applications, its promotion in search queries, and conversion. We will consider the following topical issues: semantic layout, accessibility, images on the web, and so on. A valid and semantic layout can improve any project: users make their first impression by the appearance of a website — the design and layout. A layout is a basis for improving SEO. It is important to optimize the speed of a page loading.