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How to Adapt Your Marketing in Uncertain Times: How to adapt your marketing strategy. Understanding the difference between strategy and tactics is crucial to marketing success during uncertain times. Technology has brought us more information than we can handle, when unexpected events happen, such as a recession, most people tend to paralyse due to information overload. Tech companies have been able to survive the last 2 biggest economic recessions and always come out stronger than ever. Tech survives the last two biggest “Big ‘Big “recession” and always comes out stronger.
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