Too Long; Didn't Read
Positioning is one of the most important steps after entrepreneurs finish their market, customer and competitive analysis. Knowing competitors plus their positioning, the target audience, the market trends along with the problems and challenges of the customers it becomes easier to position the product competitively in terms of value, audience and price. Having a clear direction is a key to reach the target destination and strategic positioning give startups just that. The sole purpose of a business is to bring value to the marketplace. If your startup is not bringing any value, sorry to say, but it should not exist and if it does exist it might fail soon.