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If building products is hard, positioning your product is harder. How you position your product dictates what you do and how you do it. How do you know your customers' needs to be positioned? Here is a five-step list of steps to get your product in the market and understand why they love your product and what value they get from it. Each step must be taken to establish the problem before talking about what you offer to your customers. In an established market, simply stating you are in the specific market will be sufficient, but you'll have to convince people why you exist.