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CPQ software is an AI-based technology that businesses can use to manage the complex pricing of their products and services. The software enables an organization to quickly configure product offerings, set up discounts and pricing rules, and produce quotes without mistakes. CPQ Software is necessary for companies that sell customized or made-to-order products, as they can use the software to simplify the quoting and pricing process, streamline order management, and enhance accuracy and compliance with pricing rules. It can also manage discounts and promotions and create pricing reports.