Too Long; Didn't Read
Mobile has brought drastic changes in the consumer’s shopping and searching behavior. As reported by the search engine giant <a href="https://www.thinkwithgoogle.com/marketing-resources/micro-moments/win-every-micromoment-with-better-mobile-strategy/" target="_blank">Google</a>, around 82 percent of smartphone users consult their phones before purchasing anything in a store. The steady rise in the number of mobile phone users also indicates our growing dependence on the mobile platform.