Hackernoon logoHow marketers are using AI and Machine learning to grow audiences by@nikhilgupta

How marketers are using AI and Machine learning to grow audiences

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@nikhilguptaNikhil Gupta

Digital Marketer, Growth Hacker, Tech Blogger and Crypto Writer

Marketing is an old concept of influencing audiences to connect with them. It has developed over the years. Earlier marketers use newspapers and other sources to create a link with people. And now they have adopted the AI and ML algorithms to woo audiences in their business.
AI was developed to reduce the workload of the human brain. And it is doing the same work in this 21st century. Analyzing a large amount of data is not possible for a healthy human brain, but AI can perform it accurately. This property of the ML algorithm is suitable for marketers. They need to analyze the activities of the audience, their likes or dislikes and more. It is impossible for any person to check everything for a considerable number of people manually.
So AI is introduced in the marketing sector to help the marketers in attracting their customers.  It can do various things for the marketers which a single person can't perform. Now it is time to learn how these marketers are using AI and machine learning to grow audiences. In this article, the details of the sectors in which they are using AI are given here.

To analyze competitors

Technology is becoming advanced rapidly and giving various tools to the users for making a difference in their life. The competition in the market is also increasing with high speed. The markets are using several ways to do well in their business than others. Ai is giving the proper and accurate details of the conversations around the competitor. The reviews and experience of customers help in getting the ideas to entice new customers. This procedure of collecting data and them analyzing it is not easy for a human. The data comes in a large amount, and only AI can perform this

Social Listening

This process is the latest way to know about your audience. Many marketers are currently using this technique to get the details of specific phrases or keywords you have talked about in conversation. You may have noticed that someone is listening to your conversations. It is because marketers are using Ai to monitor the brands of crucial phrases which you have said to provide you with better recommendations.

It is well known that customers want to get listened and understood by the
marketers to give them a better option without many efforts. So they have made proper use of AI to know their customers. AI will collect the data and based on its analyzing. It will help the marketers to understand what is trending and what the need of the specific customer is.

Optimizing promotions

Promotions are part and parcel for marketers. They used earlier the traditional ways. But now everything has contrasted. The social media and its influence on people have changed the form of advertisement. Social posts shared in the advertisement campaign.
Timing, content and audience involvement is tested to declare if the drive is successful or not. The AI and report analyze the vast number of data is prepared. This technique is also telling marketers to earn effectively by spending a small amount of money. It will also save your money by reporting you details of the campaigns which are not profitable.

Content management

Managing the content related to marketing is not an easy task. There are millions of people using social media or other sources where marketers are looking for more. If you want to woo your customers, then you must know about managing the content everywhere. Ai is the best solution for this process. Here are some of how AI is managing content.


AI has become more potent in this action. It behaves like a human brain, or we can say even better. Whether it is replying to customer inquiry, creating earning reports or response to social media comment, everything is possible with the ML algorithm. It takes thousands of hours to handle this situation, but AI can do that easily without taking much money. Creating content is not easy for everyone, but the AI is making it an easy way for the users. It is perfect for ongoing conversation and repetitive queries. 


The optimization of the content is not a big deal for AI. If you do not like photo or text content, then the marketers will provide you with the content you are a fan. It seems to be quite tricky, but it is not so. The algorithms provide the data to the marketers about the text or post which you have responded positively. It will also detect what content the marketer has to tailor so that you will not get those recommendations or ads. Moreover, the emails sent to you are not accidentally as the marketers are working with AI to give you the best options that suited your need. This process is guided by the algorithms designed to decode the conversation and provide accurate data about the tastes of the customer.


It is quite difficult for marketers to handle such a large number of data. Ai is looking for providing the correct recommendations to the marketers to take proper action in this direction. Based on its scrutinizing, AI is reporting the customer's taste and tells them at what time the customer may like to receive the information. The marketer can't handle itself the data of every individual because customers have their requirements, which are not possible to understand individually. AI is providing the correct tastes of the people about their communication and shopping.


Marketers are leading the market with their tactics. The involvement of AI in this sector has increased the competition but has also maintained the quality of the marketing. When there are millions of people to target on the internet, then marketers will need some other sources.
Artificial Intelligence comes with many benefits which suited best with
marketing. If you are willing to target your audience in a better way, then
using the AI is necessary. Analyzing data of the people helps in getting the
information on their requirement, which helps in making marketing strategies. In this way, marketers are using AI and attracting their customers.


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