Bradley Want is the VP of Growth at Kuda, a fintech company currently operating in Nigeria and expanding to other countries. It has garnered over 3 million customers worldwide and is valued at $500 million as of August 2021. In this video, they discuss what growth hacking for such a successful company looks like, and the various areas that matter. Bradley gives useful information about the diverse areas of mobile company growth, and shares his experience working at Kuda, growth stacks and channels, team structure, and more! To learn more about Kuda, check out their website and download the Kuda app: https://www.kuda.com/ Watch here https://youtu.be/eUnEdvubByE?embedable=true Video TimeStamps 0:00 - Introduction to AppsFlyer 1:41 - Bradley Want, VP of Growth at Kuda 2:02 - Bradley’s Background, Affiliate Networking at Trade Doubler 3:30 - Getting Headhunted by Apple 4:18 - Head of Sales at AppsFlyer 5:48 - Joining Kuda 7:01 - First three months being VP of Growth 8:22 - What Growth looks like at Kuda 9:56 - Biggest Achievement so Far 11:05 - Biggest Challenge 11:59 - Growth Stacks: What Kuda’s Growth Stack Looks Like 14:09 - Things that have Changed in the Last Year 16:06 - How he Searches for New Channels 17:33 - Best practices for mobile management 18:26 - Expanding Kuda across Continents 19:00 - How to Become a VP of Growth 20:06 - Top Three Tools on Appsflyer 21:10 - What he would do differently, Product vs Marketing 23:37 - How Regulation Impacts Kuda 24:42 - How mobile internet communities have changed the way we do business 25:45 - The Kuda Growth Team structure 27:42 - Biggest Lesson leading growth for a Fintech startup in Africa 30:28 - Advise to Anyone that becomes VP of Growth

How Kuda Bank Grew From Zero to Millions of Users

About Author

Comments

TOPICS

THIS ARTICLE WAS FEATURED IN

Related Stories

Untitled Story

#FoundersConnect: How Erika Brodnock, Founder of Kami, Uses Tech to Improve the Lives of Families

10 Unforgivable Sins of Growth Marketing

10 Podcasts that Will Boost Your Growth in Business & Life

10 Marketing Strategy For Web3 Brands

11 AI-Powered Tools For Business

#FoundersConnect: How Erika Brodnock, Founder of Kami, Uses Tech to Improve the Lives of Families

10 Unforgivable Sins of Growth Marketing

10 Podcasts that Will Boost Your Growth in Business & Life

10 Marketing Strategy For Web3 Brands

11 AI-Powered Tools For Business

Light-Mode

Classic

Newspaper

Dark-Mode

Neon Noir

Minty

HN StartUps