Bradley Want is the VP of Growth at Kuda, a fintech company currently operating in Nigeria and expanding to other countries. It has garnered over 3 million customers worldwide and is valued at $500 million as of August 2021.
In this video, they discuss what growth hacking for such a successful company looks like, and the various areas that matter. Bradley gives useful information about the diverse areas of mobile company growth, and shares his experience working at Kuda, growth stacks and channels, team structure, and more!
To learn more about Kuda, check out their website and download the Kuda app: https://www.kuda.com/
Watch here
https://youtu.be/eUnEdvubByE?embedable=true
Video TimeStamps
0:00 - Introduction to AppsFlyer
1:41 - Bradley Want, VP of Growth at Kuda
2:02 - Bradley’s Background, Affiliate Networking at Trade Doubler
3:30 - Getting Headhunted by Apple
4:18 - Head of Sales at AppsFlyer
5:48 - Joining Kuda
7:01 - First three months being VP of Growth
8:22 - What Growth looks like at Kuda
9:56 - Biggest Achievement so Far
11:05 - Biggest Challenge
11:59 - Growth Stacks: What Kuda’s Growth Stack Looks Like
14:09 - Things that have Changed in the Last Year
16:06 - How he Searches for New Channels
17:33 - Best practices for mobile management
18:26 - Expanding Kuda across Continents
19:00 - How to Become a VP of Growth
20:06 - Top Three Tools on Appsflyer
21:10 - What he would do differently, Product vs Marketing
23:37 - How Regulation Impacts Kuda
24:42 - How mobile internet communities have changed the way we do business
25:45 - The Kuda Growth Team structure
27:42 - Biggest Lesson leading growth for a Fintech startup in Africa
30:28 - Advise to Anyone that becomes VP of Growth