How I built this: Machine learning with Amazon Personalize and a Customer Data Platformby@mparticle
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How I built this: Machine learning with Amazon Personalize and a Customer Data Platform

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Cloud ML services like Amazon Personalize help make ML-driven customer experiences available to teams at any scale. The effectiveness of machine learning insights will always be limited by the quality and completeness of the data they are based on. Cloud ML platforms (by themselves) leave three key challenges unsolved: Collecting and supplying quality user data to train and update your model. Making ML insights available and actionable is a huge challenge. The goal of a CDP is to get customer data from wherever it is, organize it into a single view of the customer.

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