Too Long; Didn't Read
Every $1 spent on UX yields a return between $2 and $100, says Anton Dzyatkovskii. Only 55% of companies conduct user experience testing before launching a website. A wise and well-planned user experience makes customers happy whilst a terrible user experience leaves them irritated. If your website leaves a user scratching their head, you have been successful at bewildering them. It irrefutably leaves a potential customer slipping from your grasp. This is a negative impact on your conversion rate and ROI.