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Digital transformation gives a personalized look into the customer’s purchasing habits along with their likes and dislikes. This has encouraged brands to embrace digital transformation and reinvent customer success. The customer-centric approach essentially means understanding customer needs, delivering quality service, and providing support. Automating customer service through CSAT (Customer Satisfaction score) & NPS (Net Promoter Score) Automating surveys and customer engagement programs can make it very easy to collect feedback, identify common problems and fix them for a better experience.