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Hackernoon logoHow AWS SaaS startups can benefit from API Gateway and AWS Marketplace integration by@febin

How AWS SaaS startups can benefit from API Gateway and AWS Marketplace integration

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@febinFebin John James

Amazon Web Services announced the integration of AWS Marketplace and API Gateway last month.

Now lets see how this can help AWS SaaS startups

AWS marketplace has over 3500 software listing and an active customer base of over 100k users. So now you have direct access to AWS customer base. A new channel to reach out to your customers. Secondly, the heavy lifting of managing billing is already taken care by AWS. This has brought down your efforts on marketing and maintenance.

You can get started with these simple steps. I assume you already have the API built on the API Gateway.

  1. Identify the API you want to sell on AWS Marketplace
  2. Package the API into usage plans ( For example in a silver plan you can offer 1000 API Calls, for the gold one 10,000 etc)
  3. Offer a developer portal for the users to access their API. AWS has already made a reference implementation for you here. Hereโ€™s the step by step process to generate your developer portal.
  4. Register as a seller on AWS marketplace.
  5. Submit the product load form. If you have completed the above steps you already have everything required like API description, usage plans, developer portal link etc.
  6. You will be provided with an AWS product code. Now login to the API Gateway, use the associated product code to subscribe to your API and test it.
  7. Verify if everything works. Submit for approval.


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