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Artificial Intelligence has become a key element in the digitalization of in-store retail. Self-check-out kiosks have been slowly populating our bigger chain stores since the 1990s. Amazon has become The Beatles of the world by integrating one and two-day shipping, drone delivery, and now their Go stores. Chatbots and Scan-n-Shop, data algorithms and voice-recognition have all personalized the experience shoppers have when they shop in stores. There are many ways in that AI-equipped technology is shaping the retail industry.