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Artificial intelligence (AI) and machine learning (ML) can play a huge part in the digitization of brick-and-mortar organizations. These technologies can provide companies with valuable data about customer interaction and other aspects of the business. Artificial intelligence allows companies to seamlessly integrate their physical and online business channels via this technology. There are many solutions that a retailer can implement using AI to benefit the customer and the business. For example, with online retail, AI chatbots can help customers get their complaints solved faster.