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Alon Ghelber is a Product Executive from Tel-Aviv and specializes in VPN, Proxies, Scraping and CX. The number of reviews generated by customers on a particular product or a brand is increasing at mammoth rates; this is more like handling big data. In the advanced sentiment analysis using product review data, comments are analyzed to detect the hidden sentiments of customers’ sentiments. The evolution of data analytics has enabled us to unravel the hidden patterns in data.