GTM (Go-To-Market) Strategies are all the rage in crypto inner circles circa 2025. But what does it really mean? You can check out what Harvard has to say about GTM strategies, and it's a pretty good foundational piece on where to get started. what Harvard has to say about GTM However, crypto amplifies everything to eleven; Harvard's GTM strategies can be considered obsolete in the context of web3. So where does that leave us? What can web3 marketers do to give their tokens the best chance of getting noticed in a sea of shitcoins? Today, we asked Liquidity Land to give us a peek into their crypto-GTM strategy. Q1: Thanks for being a part of this HackerNoon series. We understand that a GTM Strategy requires truly isolating your value proposition. Could you walk us through the key market differentiators of Liquidity Land? GM, GM  excited to be part of this journey! Speaking of Liquidity.Land’s differentiators: we collaborate with 40+ protocols, including ether.fi, Syrup by Maple, Hyperwave, YieldFi, and we’re proud to be part of Nansen’s Points Season 02. Our members can unlock extra rewards in these protocols, typically +15–50% APR on top of the base rewards. The best part? It’s completely free: no fees, no extra risks. Liquidity.Land is fully non-custodial, you interact directly with the protocols, and we simply verify your wallet address to send it to protocols to ensure bonuses are allocated properly. extra rewards In simple terms: spending just 1–2 minutes on Liquidity.Land could significantly boost the rewards you’re already getting in DeFi protocols you know and use. Sometimes that bonus is a real game-changer, like meeting a banker on the street who tells you: “Just mention my name in the bank and you’ll get 12% instead of 4–5% on your funds.” Q2: Let's Dive Deeper into this chicken-and-egg problem. Did your primary product positioning come first, or did the feedback loops reveal it? Can you provide a memorable example of this journey? We’ve gone through several stages of improvement, with a few key iterations shaped both by feedback and by our own understanding of what the market and users really need, what challenges exist, and how we can solve them all guided by our vision of a better DeFi. Overall, we believe that staying flexible and adaptive is the right strategy, one that benefits everyone. The most important milestone came at the end of spring, when we decided to split projects on our platform into two categories. First, the Curated Deals - the very best opportunities on the market in terms of risk-to-reward, backed by strong teams. For these, we run thorough due diligence and work very closely with them. Initially, this was the only format available on the platform. Curated Deals Later, we expanded to also welcome projects that may be earlier in their journey,  ones that don’t have yet an active community but are growing successfully and showing strong potential. These projects are just as exciting and worth attention, giving users a wider set of opportunities to explore. Q3: Competitive Analysis plays a massive role in GTM Strategy development. Can you shout out the tools, surveys, analyses, and insights that helped you analyze the DeFi landscape? For almost a year since the launch we tested many things, but one of the key factors is our team’s experience and wide network. We believe that being at the center of the community, speaking with incredible founders and VCs, is what allows us to stay on top of the latest trends and truly understand what’s happening. For example, during last Token 2049 and KBW we spoke with 200 founders. And of course, the classics DeFiLlama, Twitter, and the right subscriptions are probably the essential tools in our daily work. Q4: Who do you consider your competitors in the DeFi industry? Can you tell us about some players that came before you and some newcomers you're excited about? I believe our main competitors are Turtle and Dewhales. Like us, they work with liquidity, but unlike Turtle, which captures boosts and distributes native tokens, our users receive 100% of the boosted rewards directly from the protocol they farm. Although we entered the market later, we’ve built unique features that continue to win the hearts of our users. :) Q5: Crypto-Marketing needs to be more adaptable and malleable than gold. Amirite? Similarly, crypto GTM strategies need to adapt quickly to market changes. Can you share a memorable incident where you had to adjust your strategy quickly? It’s important to keep an eye on market trends. For example, one of the recent precedents is Hyperliquid and its ecosystem; many projects there have attracted significant attention and naturally become very appealing to users. That’s why we shifted our focus toward finding similar projects, to stay in context and aligned with where the market is moving. Q6: Distribution and Dissemination of information is the connective tissue between your product and users. Let's have a hot take on crypto on various social media platforms. Which ones are mostly noise, and what are some underrated platforms that did the magic for you? X is very noisy, with lots of spam and bots, and it’s not that easy to find great authors or projects among all of that. It seems that Telegram and Discord have done an excellent job of becoming crypto-native platforms, as well as hosting longreads on Mirror.xyz. Q7: The rise of AI-Slop in content creation is seen as a tricky beast by veteran marketers. Where do crypto and developer publications like HackerNoon fit into your strategy? Is long-form content still king, or is short-form attention enough to drive user action? We don’t think there’s any reason to choose one format over the other, as both serve their purpose. Quick content can remind users of your presence, while well-crafted, long-form content that requires reflection is crucial, especially if you’re engaging a thoughtful audience. Surprisingly, it’s often these longer formats that help you attract loyal users over the long term, supporting the growth of your audience. Q8: Money and Lambos are why we do this. Right? How does Liquidity Land make money, and do traditional revenue forecasting methods make sense in Web3? Wen Lambo? That's the only question when you start working in crypto. Since our product is completely free for users, we charge protocols based on TVL. I believe this is a combination of traditional valuation adjusted for the niche: multipliers in IT and finance are generally higher than in classic businesses, but the cost of acquiring a user in the financial industry is also among the highest in the market. Q9: Even the rugpulls and hacks are onchain and no one is immune. How does that factor into your GTM Strategy? Tell us a bit about your bug bounty programs, user protection, audits, and their relevance in 2025, as we've seen that several audited protocols have been hacked. As we mentioned earlier, we’re a non-custodial platform: users don’t approve their tokens with us, we don’t have smart contracts, and we don’t take on additional risks. This was a key choice when building the platform. Audits are essential, and we pay attention to them, especially when running private LP programs with institutional partners. When large amounts of capital are involved, the reliability of your partner, in this case, the protocol, is top priority. We’re really proud of our curated section. During the selection process, we take every measure to minimize potential risks for our users. On our reports and project pages, we include a section on potential risks; more transparency is better for everyone. Q10: If you had a $1M/year marketing budget, how would you spend it? What if the markets dried up and you're now only allowed to spend $10k/month? How would that change your strategy? How would you choose what to cut? With a larger budget, you can experiment with more hypotheses and reach a wider audience, likely placing a greater focus on media content, such as creating educational materials, possibly in video format. With a smaller budget, you need to focus on an audience that’s already in the context of what you’re doing, using your resources to find and attract users who already know what they need and are looking for a solution. This way, even with a limited budget, you have a higher chance of converting them into your users. Thanks for answering all of our questions. Hopefully, they'll help crypto-marketers implement better GTM Strategies in 2025 and beyond. About Liquidity Land: Liquidity.Land gives you access to private LP deals and boosted rewards across 40+ DeFi protocols. Rewards are directly derived from the protocols, so you always know upfront what bonus you’ll receive for participating; everything is predictable, safe, and transparent. Instead of settling for the same public rewards everyone sees, you unlock exclusive programs from projects like Ether.fi, Syrup by Maple, and Level.Money. It’s fully non-custodial and free to use, with no fees, no hidden risks, just higher rewards. On average, users earn 15–50% more, turning every deposit into an opportunity to multiply returns without changing the flow you already know. Follow Liquidity Land: Website: https://liquidity.land Twitter: https://x.com/Liquidity_Land Telegram: https://t.me/+2W3n_DnEoJpjMDky https://t.me/+2W3n_DnEoJpjMDky

Between Two Computer Monitors: This story includes an interview between the writer and guest/interviewee. 

GTM Strategies for Crypto in 2025: An Interview with Liquidity Land

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