5 Tips to Boost the ROI of Your Blockchain Marketing Campaigns

If you're looking for blockchain marketing campaigns to join, know that the industry is still in its early stages. Remember, cryptocurrency isn't all about Bitcoin. Blockchain-related technologies offer so much more than just digital currency.

As a result, your company will need to keep an open mind when it comes to the latest trends and innovations. Keep reading for some of our top tips.

1. Know the Lingo - Blockchain marketing campaigns require a solid understanding of blockchain technology in order to succeed. For example, you'll need to know what nodes and miners are in the industry, as well as how a wallet works. All of these factors impact your company both directly and indirectly. For instance, if you want to attract investors, you'll need to know how smart contracts work. After all, they are an integral part of initial coin offerings (ICOs).

2. Educate Your Team - You can't do it alone. No matter how much blockchain knowledge your team has accumulated over the years, your brand still needs to offer ongoing training sessions. This is especially true for newer hires since they likely lack formal blockchain education. After all, technology has only been around for ten years or so.

3. Market to High-Level Investors - You can't just market your ICO or any other blockchain marketing campaigns you're running to random people online. Instead, you'll need to target serious investors. To do this successfully, you must understand the latest trends in the industry. For example, for 2018 alone, experts predict that cryptocurrency values will increase by at least 25 percent.

4. Use the Right Platform(s) - Making a social media post won't cut it when it comes to blockchain marketing campaigns. You need to use the right platforms and the right size as well. Facebook and Twitter, for example, won't generate nearly as much interest as Reddit or Steemit will. Keep in mind that Reddit has more than 330 million monthly active users (MAUs), making it one of the biggest social networks out there today.

5. Include Assets in Your Blockchain Marketing Campaigns - Don't forget that you need content to sell your product or service. You can't just rely on a white paper and call it a day. Instead, take the time to create blog posts, videos, infographics, and other assets that will help your customers understand how blockchain can benefit them.

It's also a good idea to hire a firm that specializes in blockchain marketing campaigns. This will ensure you have access to best practices and can meet all your campaign goals.

Happy marketing!

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