Too Long; Didn't Read
Google has become one of the biggest vendors of information in the world. Its library of search results shape and/or reaffirm opinions on a daily basis. The search giant's algorithm dictates what information searchers receive and thus has a direct impact on every person's knowledge base and understanding of numerous topics. Algorithm changes may favor some factors more than they used to, while devaluing other factors. As a result, highly relevant websites may lose their well-deserved top spot to lower quality sources that have better optimization.