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Getting App Store Optimization or ASO Right [A Beginner's Guide] Irina Heinz Content Strategist at Checkaso explains how to get App Store optimization. He says most developers have a problem with ASO (App Store Optimizing) and need to deal with text ASO. Milestones: analyzing a market niche, developing a semantic core, prioritizing keywords, prioritize keywords, updating metadata, and assessing the outcome. Heinz: "It’s important to analyze the results every now and then and adjust your strategy accordingly"