App Store Optimization or ASO: An Overviewby@qualitywolves

App Store Optimization or ASO: An Overview

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Every element of your app listing can affect their number both positively and negatively. These elements are:Text, icon, screenshots, ratings and reviews. App Store optimization helps to attract organic — or free — traffic. The top 3 positions in the results of a search request have much more traffic than others. Keywords in the app title influence positions more than keywords in other fields. Google Play uses Natural Language to understand the main topics of your full description and find additional relevant keywords. Try not to overfill your texts with keywords, the decision to download your app is on a user.

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