Too Long; Didn't Read
There are 2.2 million apps available through the Apple Store, and 2.8 million on Google Play. An optimized app logo is eye-catching and much more likely to lead the viewer to check out your app and, hopefully, click the download button. Don’t rush into creating your app logo without regard for what app logos are already out there. Find out if there is a bandwagon in your particular niche, and then make sure to stay away from it. A simple social media app with the right color and design can be made distinctive.