Too Long; Didn't Read
Gen Z is coming. The post-millennial cohort, who range in age from 7 to 21, are starting to become their own consumers. Gen Zers have been called “digital natives” — they grew up with the iPhone (first released in 2007), and are more likely to watch YouTube than TV. Unlike prior generations who idolized TV or movie stars, Gen Zers fawn over “digital influencers” — normal teens who rose to fame through Vine, Snapchat, YouTube, or Musical.ly.