Too Long; Didn't Read
Gen Z marketing presents a significant problem for brands. Since they prefer being online and playing video games over anything else, it's no surprise they are hard for marketers to reach. However, avoiding traditional advertising doesn't mean avoiding branded content. The trick is to understand their world and enter it on their terms. Every brand that wants to stay ahead of the curve must know the new generation. Fortunately, certain tools make it possible for brands to enter Gen Z world without cringe.