Too Long; Didn't Read
Hip-hip artist Travis Scott appeared on Fortnite for a 10-minute virtual concert in April. His appearance generated a boatload of cash for Scott, including his appearance fee (estimated to be $500,000) and millions from the sale of in-game virtual merchandise such as a replica of Scott’s performance avatar and tons of other branded goodies. Travis Scott is firing on all cylinders as a musician and a brand. He ranks among the Top 20 most-listened-to artists on Spotify.