My fascination with bots started way before Mark Zuckerberg announced them somewhere around April 2016. Apps like Kik and WeChat already had bots in them and it was fascinating to see how messaging apps are becoming something more. There were a lot of apps on the market that could easily be replaced with a chatbot.
That’s enough history, I am sure you know what chatbots are and how they work by now. What I want you to get out of this text is the value and the untapped territory that is facebook messenger. So let’s start with how I made this campaign.
Everything starts with an incentive. What are you offering and does that matter to the people you target? In my example, I was offering conference ticket worth 300$. Nothing special but I didn’t really ask for that standard (like, share, comment) to get it. All you had to do was to click on the ad and respond “yes” once the chat opens. Worth a try.
There are two things that we can do as Facebook marketers. Cry about how Facebook is running the reach of FB pages or move over to something that is untapped. It’s not like your Facebook page delivered results in the last couple of years now, is it? What that means is that you should find a really niche audience that would really want to get the prize you are offering and pay to boost the post to them. I was in luck since I have the experience of who exactly are my most engaged users. Once we got those 30–40 first subscribers we can start the viral loop.
What I wanted to do is make it super simple for people to actually engage in a chat. So, I used two of manychat’s growth tools. If you are not familiar with manychat it is a facebook bot service that is well above all other platforms for creating your bot. The pricing plan and the features that Manychat has are just incomparable with other services. But let’s get back to our setup.
That’s it. Three growth tools are what gets the job done. Moving on.
Here are three possible scenarios that can happen now:
Now, here is how we do these viral loops.
Viral loop 1: Once they respond from the #1or #2 growth tool we can send a follow-up message. This can be literally anything so let’s use it wisely. What I did is follow-up with something like this: “To make sure that you get more points and increase your chance to win send the following link to your friends (more friends = more points). https://www.m.me/xxxxx”. This link is a direct link to your messenger page and whoever clicks on it will be greeted by our welcoming message and opted in to engage in a chat and be our subscriber. If they do engage, then they also receive this message and so on and so forth. You get my point here. If one user brings in 10 and those 10 bring in 10 we have an exponential growth. Note: I didn’t really count “points” although I am sure this can be done.
Viral loop 2: After 2 hours of becoming a subscriber I want to double down on virality again. So, here is the magic. In manychat there is an option to send broadcasts to all or some of your subscribers. First of all, we have to make sure that a certain user does not receive the same broadcast every two hours so after I send a broadcast to one batch I tag them and the next broadcast goes to everyone that is not tagged. This is super simple. Go to Audience -> Bulk Actions -> Tag users. Now your broadcast should say something like this: “One tip from us: Tagging users on the post actually gets you even more points”. Here is why this is mind-blowingly awesome. First, once they tag their friends your post gets a lot of organic reach and even more people opt-in. Second, the friends who are tag tend to respond to the tag and comment on it. Well, surprise — our comment widget responds to them and gets them to opt-in also in chat. If they do they are greeted by our viral loop 1 and so on and so forth. Cool right?
And that’s basically it. Those 6$ in ad spent was just to get the first 30–40 people to opt-in and after that the viral loops took charge. Please use this wisely and don’t spam.
P.S. I am an engineering student that left coding for doing growth. Let’s connect on facebook.
P.P.S. ClapsO-meter 10->🙂 20 ->😀 30 ->😁 40 ->🤩 50 ->🤪
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