Facebook’s Not-So-Happy Birthdays Offer New App Opportunity
Too Long; Didn't Read
Facebook Gifts was announced at the end of 2012, allowing users to send gifts to friends especially during the previously-allmighty Facebook birthday. Facebook never gave the feature a fair shot (or access to the knowledge graph) which was a huge miss and could have helped them build the foundation for their (now-struggling) e-commerce business. It also lead to the death of the Facebook birthday, something that has now splintered into its own standalone app.