Aurangzeb Durrani

Technology, Privacy, Games & Marketing. Publications TechCrunch, VentureBeat, The Next Web & more.

Facebook Insights Tool: How to Get the Perfect Target Audience

Facebook is the uncrowned king of the social media platform containing the largest audience than any other social media channels. Nonetheless, many newbie entrepreneurs and juvenile online sellers do not consider this platform more than an interfacing channel.
The online marketing experts would agree with me that Facebook is more than an interfacing channel - it is a gold mine of data, which can help anyone to achieve the most relevant audience for their business.
Facebook also offers multiple tools to extract valuable information from its data mine, and the most prominent tool is the Facebook Audience Insights.
I have been associated with the ecommerce industry for quite some time now, and honestly, I have never come across the more potential and useful tool to get the most accurate traffic than this tool.
Even the newbie marketer can quickly get the relevant information by learning some tricks and hacks of using Facebook Insights, but before that let’s understand what it is actually because most people mix up audience insights with page insights.
The page insight is the stats of the engagement on your page that reports likes, comments, and shares.
The audience insights provide information about the behavior of the audience who are connected with page and active in last month.

Why Facebook Audience Insights Tool is Effective?

It provides complete access to information related to your audience with an extremely easy-to-use interface.
Here is how you can use Audience Insights:
- To use this tool, all you need to have is the Facebook Business Manager.
- You will see demographic graphs and interest options that change with the information inserted in left sidebar options.
- The left sidebar consists of three options:
  • Location
  • Demographics
  • Interest
You will get complete insights once you start filling in the data that is required for your information.
Here is an example for better understanding.
Let's suppose, I sell the architecture related to Gothic design in New York City to a younger audience.
So, I put the data according to my requirement, and it gives me the exact size of my target audience and the demographics (male and female ratio).
Right beside the demographics tab, there is a top categories option in which I can take a look into the pages this audience has already liked in different categories.
As I can see, most of the pages are relevant to my niche, which gives me an extra surety on the relevancy of this audience.
Now you tell me how difficult it is for a newbie to use this excellent Facebook tool to reach the potential audience.

Wrapping Up!

There are many tricks and hacks of using Facebook Audience Insights by adding different topics on the interest sections, such as adding websites, blog links, and other relevant Facebook pages.
However, there are some key points that you should keep in your mind once you get the information.
  1. The target audience should be more than 35k and less than 300k.
  2. The liked pages should be at least 70% relevant to your niche.
By double-checking these things, you can quickly get a high ROI on your first Facebook Ads campaign. Try it!

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Comments

July 26th, 2019

What CPC ranges are you seeing with this approach? Very cool insight about how to create niche audiences in the 35k-300k range, also curious how you know that is the sweet spot.

July 27th, 2019

Hi @David!

First of all, thank you for liking the article. It really pays off for all the hard work and research. Highly appreciate your kind words.

Well, CPC range varies depending upon certain factors like:

1- Selection of targeted countries
2- Age group
3- Focused niche
4- Interest & behavior

For us, the ideal range has been in between US$0.01 to US$0.30 with Purchase Ad Set Objective.

As for how I know about 35k to 300k target audience, I have briefly mentioned it in the article. However, to give you complete details on the matter, please check this link: https://www.withintheflow.com/social-media-marketing/facebook-audience-insights-hacks/#heading_1

This article shows how affinity score has helped us find our sweet spot and receive a higher number of sales. And, if you do not get sales from an audience with higher affinity score then you should revise your interests, as it differs from niche to niche.

Hope this gives you proper explanation. If you need further details, let me know.

Cheers,
Aurangzeb

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