Every GTM Should Be A Phased Launch and Here's Whyby@ejames650

Every GTM Should Be A Phased Launch and Here's Why

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A product marketing leader and has built brands + functions across high-growth SaaS, B2B, and media companies. Too frequently before a single-day launch, a major bug is identified, the product team wants to polish it more, or the development team’s timeline was overly optimistic. Phased launches are the far superior choice if your goal is not just to make a giant splash, but to grow revenue and improve the mid and long term. Methodical phased launches lead to higher success rates, lower churn rates, offer minimized risks, as well as dramatic increases in both ROI and personal credibility.

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Evan James

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by Evan James @ejames650.A product marketing leader and has built brands + functions across high-growth SaaS, B2B, and media companies.
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